HOW AND WHY WE USE YOUR PERSONAL INFORMATION?


To Run Our Business

We use the personal information we collect for business purposes, including to:

  • Analyze your behavior to measure, customize, and improve our Sites and Services, including developing new products and services;
  • Advertise Feltrim and third party products and services that we think may be of interest to you, including through newsletters and direct marketing communications;
  • Establish and manage accounts and licenses, including by collecting and processing payments and completing transactions;
  • Provide customer support, troubleshoot issues, manage subscriptions, and respond to requests, questions, and comments;
  • Communicate about, and administer participation in, special events, programs, surveys, contests, sweepstakes, and other offers and promotions;
  • Conduct market and consumer research and trend analyses;
  • Enable posting on our blogs, forums, and other public communications;
  • Perform accounting, auditing, billing, reconciliation, and collection activities;
  • Prevent, detect, identify, investigate, and respond to potential or actual claims, liabilities, prohibited behavior, and criminal activity; and
  • Comply with and enforce legal requirements, agreements, and policies.
     

For Third-Party Advertising

We work with third-party advertising companies to display or deliver ads to you while you are on our Sites or using our Services. These third-party advertisers may collect data about your interaction with our Sites or Services to measure the effectiveness of their ads and to personalize advertising content. See “Our Use Of Cookies” above to learn more about how we use tracking technologies like cookies and the choices available to you.

With Your Consent

We also use information about you where you have given us consent to do so for a specific purpose not listed above. For example, we may publish testimonials or featured customer stories to promote our Sites or Services, with your permission. If you have consented to allow our Sites or Services to access your location, our mobile advertising partners may use your location to target advertisements to you. You may use the location settings on your device to withdraw access to your location information.

Legal Bases For Processing Information Collected (for EEA Users)

If you are an individual in the European Economic Area (EEA), we collect and process information about you only where we have legal bases for doing so under applicable EU laws. The legal bases depend on the Sites and Services you use and how you use them. This means we collect and use your information only where:

  • We need it to provide our Services, including to perform our responsibilities under our contract with you (e.g. processing payments for and providing the Services you purchase or request);
  • such as to provide, secure, and improve our Services; to communicate with you about changes to our Services (that is not overridden by your data protection interests), It satisfies a legitimate interest; and in informing you about new services or products;
  • You give us consent to do so for a specific purpose; or
  • We need to process your data to comply with a legal obligation.

If you have consented to our use of information about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. Where we are using your information because we or a third party have a legitimate interest to do so, you have the right to object to that use though, in some cases, this may mean no longer using or having access to our Sites or Services.