ARBITRATION

To the maximum extent permitted by applicable law, this Privacy Policy will be governed by the laws of the State of Florida (without regard to principles of conflicts of laws). If a dispute, claim or controversy arises out of, relates to, or is in connection with this Privacy Policy (a “Dispute”), and if the Dispute cannot be settled through direct discussions between you and us, such Dispute will be settled by final and binding arbitration by the American Arbitration Association (AAA), following its then current Commercial Arbitration Rules. Unless otherwise agreed, the arbitration panel will consist of a single arbitrator selected by mutual agreement of you and us, or if the parties cannot agree to an arbitrator, by the AAA. The arbitrator will be an attorney experienced in privacy disputes. The arbitrator will have exclusive authority to resolve any and all disputes relating to procedural and substantive questions of arbitrability, including, including but not limited to, choice of venue issues, and the formation, interpretation, applicability, scope, and enforceability of this agreement to arbitrate. The arbitration proceeding will occur in the Tampa, Florida metropolitan area. Each party will bear its own arbitration costs, and the parties will equally share the arbitrators fees. The arbitration and all related proceedings and discovery will take place pursuant to a protective order entered by the arbitrator that adequately protects the confidential nature of the parties proprietary and confidential information (including without limitation Personal Information). No Claim may be combined or consolidated with any other proceeding, nor may any proceeding be pursued in a representative capacity or on behalf of a class.